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Smart Word
Corporate communications consulting
When the big fish should make the leap
Feb 11

Feb 11 When the big fish should make the leap

jeremy hughes

If systemic problems damage an organisation's reputation, the problem is its leadership -- not its comms.

Fixing the goalposts: the need for a brief
Sep 11

Sep 11 Fixing the goalposts: the need for a brief

jeremy hughes

How working off a shaky brief can be costly to freelancers — and the solution to this common dilemma.

Don’t shoot the messenger
Aug 24

Aug 24 Don’t shoot the messenger

jeremy hughes

Getting closer to your comms team ensures a better long-term comms result — and makes full use of the skills you’ve hired.

Five great fact-checking resources for content creators
Jul 21

Jul 21 Five great fact-checking resources for content creators

jeremy hughes

Authoritative resources for fact-checking your content.

Four eyes to make it right
Jul 17

Jul 17 Four eyes to make it right

jeremy hughes

One simple habit can spare your blushes when publishing content.

Twitter's hack: more costly than Bitcoin
Jul 16

Jul 16 Twitter's hack: more costly than Bitcoin

jeremy hughes

Twitter needs to safeguard its reputation for security

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