Effective, engaging communications during the ongoing pandemic is a challenge for comms professionals. As the pandemic continues, here's what to think about to keep your comms relevant and successful as conditions evolve.
Smart Word is in Australia
After ten happy and fulfilling years in Singapore, where we founded Smart Word and built our business, we have moved to Australia.
In a writing workshop I conducted recently for a corporate client’s graduate trainees, I used the apostrophe as an example of how some of the English language’s more arcane ‘rules’ can baffle second-language writers and learners. This provoked an interesting reaction from my bright, engaged audience.
It’s a common misconception that creativity is something free and untrammelled that gushes abundantly from arty types and just needs to be tapped to deliver wonderful, innovative, fully-realised work. This belief can be a problem when working with agencies for your communications and design work – resulting in frustration, wasted time, and expense.
We internal communicators spend a lot of time thinking of strategy, messaging, channels, analytics, but there’s one element of the internal comms toolkit that makes a huge difference to how our electronic comms work – the images.
In modern commercial organisations, how can traditional communications and marketing professionals work better together toward achieving their goals — and those of the company